Apple Music

• Siri can play kinds of music on depending your mood or activity.
• Totally new subscription plan, Apple Music Voice Plan. Subscribers can access millions of songs with Siri by using voice just for $4.99 per month.

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HomePod Mini

• 3 new colors: Yellow, Orange, and Blue.
• Multi-room audio allows listening to music throughout the house.

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AirPods

3rd Generation AirPods

• Force sensor creates more control over your music or calls.
• Brand-new designed low-distortion driver. More bass, more quality.
• New AirPods are sweat and water-resistant.
• With new contoured design, AirPods delivers sound directly into ears. And Adaptive EQ adjusts frequencies of sound for the best hearing experience.
• Up to 6 hours listening time and with a case up to 30 hours listening time. The 5-min charge is enough for 1-hour listening.
• Supports MagSafe and Wireless Charging.

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New M1 Chips

M1 Pro

• Reachitectured chip with doubled memory interface width and faster DRAM. This lets M1 Pro deliver up to 200GB/s memory bandwidth, faster 3x than M1.
• Supporting up to 32GB unified memory.
• 5nm technology and 33.7 billion transistors.
• 8 high-performance and 2 high-efficiency cores are inside of 10-core CPU that delivers 70% faster CPU performance than M1.
• 16-core GPU delivers 2x faster graphic performance than M1.
• Media Engine which is integrated into SoC, accelerates video processing while using less power. With Media Engine, M1 Pro gets hardware-accelerated H.264, HEVC codec and ProRes encode/decode engine.
• ProRes acceleration enables M1 Pro to play multiple streams of 4K or 8K videos while using a fraction of the power.
• M1 Pro also has Display Engine for multiple displays, Thunderbolt I/O for the maximum capacity of I/O bandwidth, and so much more like Neural Engine, Memory Cache, Secure Enclave.

M1 Max

• M1 Max haves a higher-bandwidth on-chip fabric, and doubles memory interface once again. Herewith M1 Max achieves 400GB/s memory bandwidth. Twice of M1 Pro, six times M1.
• Supporting up to 64GB unified memory.
• M1 Max includes 57 billion transistors.
• Same 10-core CPU configuration when compared to M1 Pro.
• 32-core GPU gives 4x faster GPU performance than M1.
• 2x faster Media Engine with including two ProRes accelerators.
• M1 Pro and M1 Max deliver uniquely different power consumption when compared to other 4-core and 8-core laptop chips. At peak performance of M1 Pro and M1 Max, they delivers 1.7x times with 70% less power consumption even while other chips are at their peak performance.
• M1 Pro's GPU compared with powerful discrete laptop GPU, M1 Pro delivers more performance while using so much less power than other.
• M1 Max's GPU compared with compact pro PC laptop graphics, M1 Max delivers more performance by using 40% less power. But when compared high-end PC laptop, M1 Max delivers similar performance but using 100W less power.

MacOS

• With Core ML optimizations, machine learning models perform 3x faster than Core i9 MacBook Pro, and some ML models perform 20x faster.
• M1, M1 Pro, and M1 Max have industry-leading protections like hardware-verified secure boot, runtime anti-exploitation, and fast in-line encryption.
• In Logic Pro, musicians will be able to create massive spatial audio mixes on MacBook.
• In Final Cut Pro, video analysis for the new object tracking feature is 5x times faster.
• With Compressor, ProRes video transcode is 10x times faster.

MacBook Pro

• All new aluminum enclosure optimizes internal space for more performance and features.
• The new design is just 16.8mm and 4,7 pounds(2.13 kg) on the 16-inch model and 15.5mm and 3.5 pounds (1.58 kg) on the 14-inch model.

• New advanced thermal system can move 50% more air at lower fan speeds.
• Touch Bar now replaced with physical keys.
• The new ports: HDMI, Thunderbolt 4, SD card slot, headphone jack with advanced support for high-impedance, and MagSafe. The new design of MagSafe 3 allows more power into the system. But users still can charge via Thunderbolt 4 ports.
• With M1 Pro, MacBook supports up to 2 Pro Display XDRs and with M1 Max, it increases to up to 3 Pro Display XDRs and 4K TV same time.

• Display gone bigger. 24% thinner border and 60% thinner top border. Herewith, the 16-inch model has a 16.2-inch display and 7.7 million pixels (3456x2234). The 14-inch model has a 14.2-inch display and 5.9 million pixels (3024x1964).

• Liquid Retina XDR display on MacBook Pro for the first time. This display enables 1000 nits of sustained brightness, 1600 nits of peak brightness, and a 1,000,000:1 contrast ratio.
• New MacBook models have ProMotion refresh technology. It enables a 120Hz refresh rate.
• Front camera upgraded to 1080p with a wider aperture for more light. It delivers 2x better low-light performance. Also, the camera uses ISP and Neural Engine.
• When it comes to audio, Apple placed studio-quality mics on the new MacBook Pros. Herewith, MacBook Pro's mics deliver 60% lower noise floor. New MacBook Pros have 6-speakers featuring two tweeters and four force-canceling woofers. The new speaker system performs 80% more bass and supports spatial audio.
• 16-inch MacBook Pro with M1 Pro and M1 Max, performs 2x faster CPU performance than the previous generation i9 MacBook Pro. GPU performance is insane. M1 Pro 2.5x times and M1 Max 4x times faster when compared to i9 MacBook Pro. When it comes to ML, both CPUs are 5x times faster than i9 MacBook Pro.
• 14-inch MacBook Pro performs 3.7x times faster CPU performance than i7 13-inch MacBook Pro at both CPUs. For graphics, M1 Pro is 9x times and M1 Max 13x times faster than i7 MacBook Pro. At ML, both CPUs are 11x times faster than i7 MacBook Pro.
• With unified memory architecture, MacBook Pros have up to 64GB of unified memory even latest pro laptops have maximum 16GB video memory. So apps have more memory for demanding graphics tasks. With support of Media Engine in M1 Max, users can edit up to 30 streams of ProRes 422 or up to 7 streams of 8K ProRes 422 in Final Cut Pro.
• New SSD has up to 7.4GB/s read speed.
• 2x times better battery life in Lightroom Classic. 14-inch model 17 hours, and 16-inch model delivers 21 hours of video playback.
• New MacBook Pros supports fast charge first time. It can charge up to 50% in 30 minutes.

New MacBook Pro Model Pricing

Unleashed